My wife Sonia and I have both completed a new CD / DVD products this month, and we both had to go through all the steps to get the products finished and copied, then create sales pages and start the product marketing . As Sonja their product a few days ago I finished my finished, I helped her get their product launched, then repeated the process a few days later with my own product.
Since all steps are fresh on my mind, I thought it would be a good time toA list of the steps.
So here they are.
Steps for the successful introduction of a new CD / DVD product:
Build the product.
This means the contents of the recording, editing, and assembling a user interface (CD or DVD menu). For DVDs, we use Sony Vegas Movie Studio 9 Platinum.
To create CDs, we use Camtasia Studio and use my free CD User Interface Generator
You burn a CD or DVD.
To burn DVDs, we useDVD Architect, which along with Sony Vegas Movie Studio Platinum 9 contain. For burning CDs, we use Nero 9
Test the product on different devices.
For a CD, we tested for at least three different computers. For a DVD, we test on two computers and two DVD players. We check whether the DVD will start / CD, and all menu options work, and all other work functions.
On CDs, we use the free HTML validator for Firefox, the user interface for the check Mistake. If errors are found, they will be corrected and tested and burned the CD again.
Create the disk and the box artwork for the CD / DVD.
Build on the hard disk and graphics field, we use a DVD Design Pack # 1 for Photoshop Elements, which fit easily customized DVD Case, disc and templates, and other storage size for Kunaki duplicators.
Print your image on a color printer.
Before uploading the artwork to our hard drive> Copiers, we always print first on a color printer, read the proof, check for alignment and make sure everything looks good.
This Kunaki CD / DVD publishing process
We use Kunaki to duplicate and package our DVDs because they turn around a fully automated service that quickly and at a price of $ 1.75 per disc, which contains the DVD / CD disc, case, case and disc graphics, bar codes and shrink system . offer
The price of $ 1.75 for each volume - 1 to aMillion.
Once we are sure that the disk and graphics are, how we want it, we start with the Kunaki CD / DVD publishing process, using the free software downloaded from kunaki.com and fill out the forms, download the disk image and preparation for Upload your hard drive.
When choosing the options that we always choose 'add UPC bar code, "because we will need that barcode to sell at Amazon. Kunaki create any fee or add the barcode.
Download the file to disk Kunaki.
After reviewing the items in the Kunaki Disc Publisher for our project, we click on "publish" to the disc package, upload to Kunaki.
Depending on the speed of your Internet upload connection can take it anywhere from one hour to a day. (On our Verizon Fios connection, it takes about two hours to upload a full DVD).
Order a free sample from Kunaki.
Kunaki Once the upload is done, we'll get into kunaki.com and order a free copy for each> DVD / CD package that we upload. This process takes about 4 days on the road.
When will the free trial, we test to make sure everything is correct.
Select the Kunaki sales page for our product.
After you upload your product Kunaki, you may have activated the Kunaki sales page for the product, and the use Kunaki take orders and process credit card or PayPal for your products.
This is a free service provided by Kunaki, and gives you the ability to accept credit card orders, if youhave no separate merchant account or shopping cart.
Create field captured images of the product.
The first step to marketing the CD / DVD is 3D box pictures taken on the revenue side, we have to create use.
To create this 3D box shots, we use Quick 3D Covers.
To create the field recordings, we start with the templates we have using DVD design package and save the front cover and spine of the DVD case as. Jpg images. We also save the disc coverthan. jpg image.
We import the images in Quick 3D cover and create Boxshots with white background and save at 600x600 pixels, 300x300 pixels, 200x200 pixels and 175x175 pixels. These are the sizes that we have for product images on our web site, our ads for Amazon.
Create the product sales page in your basket. To create the sales side, we start with the product headline, a subtitle that indicates quickly what is the product, and then write bullet lists, liststhe benefits of using the product.
We are product packaging images, prices and shipping info, and the reasons why the customer want the product.
Then we will re-read and rewrite a rule, until it all flows smoothly and creates a compelling reason to buy a product.
We invite you to the description and images that appear on our product basket.
Create the Paypal "Buy It Now" buttons. To the PayPal payment options are, we go to our PayPal account, select the "MerchantTab "services" and a "Buy It Now" button for the product. We take then the PayPal code generated and paste it ouproduct pages.
Try shopping in order to process and Paypal button. Placed After adding the item to the shopping cart, we try to ensure that the process make it to go smoothly. This means placing an order, check whether the prices and order records on both the cart and throgh PayPal correctly.
Add Amazon to the product. After addingthe product of our own shopping cart, we then add the product on Amazon Amazon Advantage program. Note that we have the UPC code for our product at Amazon Kunaki were generated for our listings.
Download 3D boxshop approved the image on Amazon. After the product has been uploaded, and from Amazon, we go back and download the 3D boxshot image and make the necessary improvements or corrections to the Amazon sales page for our product.
To be able to upload the image to Amazon, have to save moneythe image as either. tif or. jpeg, and followed the image file name, the UPC code of the product by the file extension - so 0237425673458.tif.
Create YouTube videos for this product. After he is satisfied basket placed and Amazon product pages are active, we are creating a short video related to a product and as product information and link to the order page in the video. To do this, we often also a short section of the video, with the Order FormEnd.
Create an AdWords campaign for the product. For most products, we will create a Google AdWords campaign, so that if you Google for words to be with a product, they see an ad for our product. Having to learn our lesson from previous experiences, we set a daily limit on the amount we are willing to spend for ad clicks. We use the sale price of the product as a guideline on how much we spend each month on ads.
Write articles in which theProduct. To search engine ranking and visibility, we will usually articles about our new products and post on our own Web pages to write, as well as opportunities for others on their Web sites "ex post".
Add the product in an affiliate program., That other reason to mention our products on their Web sites and e-mail newsletter, we take the product in an affiliate program and make it easy for partners to make links to these products .
Whenabove sounds like a lot of work, it is. But with a list of steps that makes it much easier and reduces the chances of missing an important step.
To the top much easier to start with the right tools. This includes my spare time, Photoshop Elements, the DVD package design, Quick 3DCover generator and kunaki.com.
