Wednesday, October 14, 2009

Are You a Speaker or a Fulfillment House

Congratulations, you are a speaker. Perhaps you have just landed her first speaking engagement, or maybe you have her on stage for quite a while. But unless you are one of the high-priced speakers for a fee, the only way you will make any real money from space is from product sales.

Appearance fee engagements are great - if you can get it. Unfortunately, this is not the reality for most speakers. The Colin Powell, Bill Clinton and Norman Schwartzkoffs thespeaking world are few and far between.

What is your ability to make money means is predicated almost entirely on your ability to sell your products and / or services from the platform. If you are not in education for themselves do not yet how to get from the platform, I suggest you read in www.johnchilders.com, www.tomantion.com or some of the other resources to help you sell your platform selling skills to invest.

But what you are selling from the stage? If you are approaching yourBusiness the right way you're always building your own information products empire in your field which means that you produce books or manuals, or audio-and video-based training materials.

Maybe it's CDs or DVDs. It is not important. It is important you have a number of products you can use lectures, through your website, joint venture, or does promote a different set of methods.

Let us now ask the tough question. If youhaving some success now wear your (all these hats and more):

- Speakers marketer of your speaking services

- Information Product Developer

- Expedient

- CD or cassette duplicator

- Binder assembly

- Customer Service Manager to taker Trip Planner

So you yourself must that you wear these hats should ask? Where should you use your time and efforts to maximize yourBusiness?



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